Facebook Strategies to Build Your Tribe with Michele Scism

If you want to be successful on the internet you need traffic, specifically, targeted traffic.  It’s the lifeline of your business. It doesn’t matter how good your service or your product, you still need traffic. Facebook is the largest source of traffic, even surpassing Google, and it’s either free or pretty inexpensive.

Facebook can generate traffic, authority and income. Though it doesn’t require a financial investment, it does require an investment of your time and energy. Whether you have people skills or not, the ability to connect and communicate with like-minded people is not a stretch. Facebook is a gold mine of potential, but only if you know how to use it.

There are plenty of people using Facebook and not getting any business results: no interaction, no prospective customers and no sales. The biggest mistake is the ineffective use of social media. People sometimes forget that what applies in real life, also applies in the virtual world.

Connecting with others is a skill set that is highly valuable, and totally within your reach. Here are the the top ten do’s and dont’s of people who are masterful with social media :

  1. Do create value for your friends and followers. Share resources and posts that speak to their core problems, and the solutions that you and your trusted network of friends, can provide. Add to ongoing conversations, especially if you have a different point of view.
  2. Do use the three R’s of Social Media – Relate, Reveal, Relish. You will quickly and easily build trust, connection and credibility.
    • Relate to personal and business interests
    • Reveal things about yourself and your business.
    • Relish wins and participate in celebrations
  3. Do post a comment on a new friends page. Make it relevant and real. Show that you’ve taken the time to visit their profile, website or blog.
  4. Do post regularly and frequently. 15 minutes a day is a great investment that will render untold benefits in the long run. Frequency and regularity make you real and relatable.
  5. Do automate your tweets & posts, but also have real-time conversations. Three  of my favorite automation sites: or
  6. Don’t friend without including a personal message. Social media is about a relevant connection.  Ask yourself, “Would I want to be ‘real friends’ with this person? Why?” Resist the impulse to click on the ‘Add Friend’ button.
  7. Don’t only post links to your content, events and programs. I call this being a broadcaster vs engager. If your Facebook wall is a page of links you fall into the first category. If you find yourself staring at that wall and you can’t quite find anything to say, here are some ideas: (1) contribute your point of view to a conversation, (2) share something specific about a personal passion or hobby,  (3) acknowledge clients, colleagues and mentors, (4) celebrate the wins of your colleagues and friends and (5) have fun and enjoy your friends.
  8. Don’t tag friends so that they’ll read your posts. You want your presence to be magnetic. Think drafted vs invited, the level of engagement and interest is quite different between those two, yes? Do tag friends if you’re partnering on an event or you’re acknowledging them, when they appear in your photos (like at a live event), or when you want them to comment on a note. Tagging is a way to engage your friends’ attention. Use it wisely!.
  9. Don’t make your first post on a friend’s wall all about you. As a matter of fact, do not EVER post the link to your opt in gift, facebook fan page or your next program on someone’s wall! Those posts belong on YOUR wall. When you first friend someone, focus on making a personal comment that weaves connection. This means you will have read their profile or visited their blog or website. If you want to share your message, connect and contribute to others. Share links to your blog posts and articles on your wall. Create value for your friends and they will respond in kind by sharing your posts and links.
  10. Don’t play the numbers game and add friends ad nauseum. One of the most common mistakes that I see is frantically trying to boost your number of friends in hopes that the more friends you have, the easier it will be to share your message. Here’s the scoop, folks. It’s not important whether you have 100 or 5,000 friends. What matters is the quality of the connection. Be selective and strategic. Make sure that friends fall into three categories: potential clients, colleagues and potential mentors and jv partners. You want to use social media to increase your relevant reach, not only for yourself but for your entire community.