Writing Sizzling Headlines
Writing Sizzling Headlines

Web pages are often cluttered, with too many elements crammed into a single screen or page. Density of information can be a good thing. There’s nothing wrong with delivering a powerful, linear message with plenty of text, images, charts or whatever else supports your message.

However, the headline is your key message. The headline on any web page has the power to dramatically increase readership and conversion rates. It will attract, engage and hold attention. But even the best headline will under-perform if it is crowded out by other elements. Having a strong image close to a headline can dilute attention. The same goes for other graphics and secondary headings.

Make sure you leave some clear space around the headline. Allow it room to dominate the top of the page. Design the page so that the eye is drawn to the headline first, without any other distracting elements competing for the eye’s attention.

So, when do you write your headline? Some folks start off with this piece, others write their copy and then allow the headline to come together. You’ll have to try it out and see what works for you.

Writing compelling headlines are an ongoing adventure. Here are some templates from one of the best copywriting sites, Copyblogger

Who Else Wants [blank]?
Who Else Wants More Fun and Less Stress When on Vacation?

The Secret of [blank]
The Secret of Successful Podcasting

Here is a Method That is Helping [blank] to [blank]
Here is a Method That is Helping Bloggers Write Better Post Titles

Little Known Ways to [blank]
Little Known Ways to Lose Weight Quickly and Safely

Get Rid of [problem] Once and For All
Get Rid of Your Unproductive Work Habits Once and For All

Here’s a Quick Way to [solve a problem]
Here’s a Quick Way to Backup Your Hard Drive

Now You Can Have [something desirable] [great circumstance]
Now You Can Quit Your Job and Make Even More Money

[Do something] like [world-class example]
Blog Like an Rock Star

Have a [or] Build a [blank] You Can Be Proud Of
Build a Body You Can Be Proud Of

What Everybody Ought to Know About [blank]
What Everybody Ought to Know About Writing Great Headlines

Give Me [short time period] and I’ll Give You [blank].
Give Me Five Days – And I’ll Give You the Secret of Learning any Subject!

If You Don’t [blank] Now, You’ll Regret it Later.
If You Don’t Build Your List Now, You’ll Regret it Later.

The Entrepreneur’s [blank’s] Way to [blank].
The Entrepreneur’s Way to Riches.

Do You Recognize the [number] Early Warning Signs of [blank]?
Do You Recognize the 7 Early Warning Signs of High Blood Pressure?

See How Easily You Can [desirable result].
See How Easily You Can Increase Traffic With Social Media.

Do You Make These Mistakes?
Do You Make These Mistakes With Your Blog?

Resources

Headline Swipe File, Copyblogger

10 Sure Fire Headline Formulas That Work

17 Crazy Places to Get Jaw Dropping Headline Ideas